THE NEW TECHNOLOGIES BY SONY
For many years, SONY symbolises innovation in concept and technology. The company constantly pushes the boundary for visual and audio technology, from ‘Trinitron’ CRT television, the iconic ‘walkman’, headphones; to recording media such as CD, MD and the latest Blu-ray Disc.
In 2008, SONY is presenting their latest hi-tech creation to set yet another new records. ‘XEL-1′ Organic Panel TV is the first product to utilise the OLED technique; ‘PFR-V1′ Personal Field Speaker revolutionalises headphone design.
LCD took over from CRT in the market as the main technology, providing solutions to viewing issues such as angles and shadows of motion visuals. However, in terms of pure visual quality, LCD still cannot replace CRT completely.
SONY exclusively processes the Trinitron technology since CRT era. The recent Bravia LCD series is also a success. Taking one step further, SONY is launching ‘XEL-1′ – the first television with OLED organic screening technology. This machine is slim, with quality that is comparable to the traditional CRT television. OLED adopts an organic luminescence technique similar to a firefly, its organic layer is so thin that it is measured by millimeters. XEL-1 is no thicker than 3mm (including its case), making it a truly flexible screening device.
XEL-1 is the first OLED TV worldwide, with an 11″ screen and 960 × 540 resolution. With a fourth of the 1920 × 1080 Full HD, therefore a fourth of the pixels of 1080p Full HD screen. This proportion avoids unnecessary definition issue due to image resizing. Other thoughtful details include beaming buttons that automatically diminishes and stylish minimalistic black case. XEL-1 is the perfect hi-end personal theatre device.
PFR-V1 might make a somewhat confusing first impression. In fact, SONY does not claim these to be ‘headphones’, but a brand new category named ‘Personal Field Speakers’.
Why are they to be worn away from the ears? The reason is to allow a broader ‘field’ for the sound than conventional headphones, hence the name ‘Personal Field Speakers’. According to the innovation department, the concept of a broader ‘field’ exists 20 years ago but it took years for it to become popular. A substantial base used to require a much bigger headphones and therefore impractical with such design.
Inspired by a straw from a vending machine, staff from the innovation department attached a tube next to the external auditory meatus for the base note. That became ‘Extended Bass Reflect Duct’ in the PFR-V1 series. For alt, a ball-shaped device is set in such angle that it transmits the sound directly into the auditory meatus, making the impression of a live performance.