Jeanne Lanvin launched the original LANVIN label in 1889, a label that boasted grand female presence. It was in 1927 that she created the ‘Arpège’ scent for her daughter Marguerite. The perfume bottle was designed by artist Paul Iribe (Coco Chanel’s life time fiancé) and Art Deco artist Armand-Albert Rateau. (The famous ‘Godron’ embellishment can be found in every piece of furniture in LANVIN shops) The emblem showing Jeanne attending a ball with her daughter is a symbol for ‘maternal love’.
Fast forward to 2008, Alber Elbaz (LANVIN’s Art Director) is resurrecting ‘Jeanne Lanvin’ the perfume. Dressing ‘her’ in a blush pink silk tulle dress, ‘her’ name is beloved-ly applied on the crystal bottle as a tribute to her status in the house of LANVIN and in fashion industry. The signature ‘maternal love’ emblem is embossed on the chrome top, seeing the mother still holding her daughter’s hand tenderly, after a century no less. A top note of sweetened blackberry, citron and pear nectar, perfumer Anne Flipo stated that it is an ‘inspiration for refinement and poetry to enhance an unforgettable woman’. An expression to demonstrate for the LANVIN femininity.
Text: Carmen Lee | Translation: dilettante
Photo: Kimio Ng
Update: 30 Oct 2008
