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NIKON MEDIA PORT「UP」
THE FUTURE OF MOBILE PLAYER

Combining display screen, earphone, portable media player and wi-fi function, ‘Up’ is the ultimate monster machine that took Nikon eight years to launch. A pioneering design concept, ‘Up’ is bound to break new grounds in digital entertainment.

At a glance, ‘Up’ looks no different than any other wireless earphones. The retractable display, fitted on the right side, enables the user to alter the angle allowing maximum access to high quality VGA display screen. Tailor-made for ‘Up’, DOE (Diffractive Optical Element) lens allows extra-clear images display on small screen. Its earphone embodies much advance technology. The 40mm highly magnetified drive unit provides sound quality that is equal to high-end earphones.

Battery-charged, ‘Up’ allows one to enjoy entertainment at the time and place of your choice, as well as access to the internet. Files can be transferred into its ‘Flash Memory’ through USB, its ‘Up Link’ software allows download from the internet. Buttons are placed on the side and easy to access, 8 GB model UP300x even comes with external AV input which is compatible to AV machines such as i-Pod.

Nikon media port ‘Up’ is now available exclusively on www.upstore.jp

Text: Happy | Translation: dilettante
Photo: Chan Kin Wai
Update: 20 Feb 2009

UP 300x (8GB) JPY ¥69,800
UP 300 (4GB) JPY ¥59,800

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