Ferrari announced its partnership with Condé Nast on its official publication ‘Official Ferrari Magazine’. A seasonal publication, it comes out in March, May, September and December in 2008. The first three issues of the year will be composed of 180 pages, with December issue increased to 280 pages. Combining with the original ‘Ferrari Yearbook’ founded in 1970, ‘Official Ferrari Magazine’ is an extension of its traditional publication.

The publication gravitates around the vital Ferrari events in 2008. The F1 seasons in 2008, launch of California and other new models, in-depth profile of Indian research trip among others. The conversation between Pink Floyd drummer Nick Mason and Eric Clapton, on Ferrari, is particularly impressive. Clapton contemplates on 1969, when George Harrison called in with his 365 GTC. It was the first time he laid eyes on a Ferrari for real. Rare story as such has a special appeal.

The team behind ‘Official Ferrari Magazine’ boosts Editor-in-Chief Antonio Ghini (Director for Communication and Brand Management of Ferrari, who joined fifteen years ago), Editor Jason Barlow (former Editor of ‘Top Gear’ and ‘Car’) and Creative Director Rebecca Smith (known for her work at ‘Wallpaper’ and ‘VOGUE’). It is a formula that bound to ignite creative chemistry. With Ferrari as the foundation, the editors build the publication taking elements from international art, music, fashion and design. The result is elegant and tasteful. Moving forward, one ought to question what these elements affect the development of Ferrari? And in what way does Ferrari have an impact on this world?

‘Official Ferrari Magazine’ runs a limited edition of 30,000 per issue. It is complimentary to Ferrari clients, with a limited supply available to be ordered from official Ferrari website.

Text: BEBOP | Translation: dilettante | Photo: Anthony Chan
Update: 14 March 2009

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