German label NOĒSA is revolutionizing the perception of beauty. The founder Gerd Gerken believes in ‘mind design’ — combining scientific studies, with the mystics and energy body. His concept of beauty is to enhance ‘aura’ and elevate ‘performance’ from the inner self to cell care. In other words, a complete package.

The ‘Mood Perfume’ and ‘Aura Attractor’ series are based on its effect on the VNO (Vomeronasal Organ, linked to our hormone system). The former stimulates the VNO inside our nose, optimizes the hormones of our mood, resulting in an enhanced aura; the latter cleanses and regulates the biological particles in our body. Your attraction, as a result, is picked up by the other’s VNO as a result. There are seven Mood Perfumes in the series so far, ranging from ‘Optimism+Vitality’, ‘Sensual Love+Attractiveness’, ‘Creativity+Lucidity’, ‘Tolerance+Goodness’ to others. It is said that it takes two months in average to see result. Aura Attractor takes longer, with promises of ‘Glamour+Sensuality’, ‘Charm+Humanity’ and ‘Charisma+Ability’ up for grab. Patented Nobel science technique; a fan base ranging from president to celebrities; a price up to HKD$200,000; NOĒSA is history in the making in many sense.

AURA ATTRACTOR $2,080/40ml
MOOD PERFUME $1,980/30ml

HARVEY NICHOLS
The Landmark, 15 Queen’s Road, Central, Hong Kong.
+852 3695 3116

NOĒSA
www.noesa.com