LESS AND MORE
THE DESIGN ETHOS OF DIETER RAMS
Suntory Museum in Osaka (Japan) and Fuchu Art Museum (Tokyo, Japan) held ‘Less and More: The Design Ethos of Dieter Rams’ during 28th November 2008 to 25th January 2009 and 23rd May to 20th July 2009 respectively. Showcasing the work of Dieter Rams from 1950s to 1990s, the over-forty-year long career results in more than 300 units of products and working models. ‘Less and More’, a complete catalogue, comes with design sketches, specification and introduction. Plenty of close-up product shots are included to allow detail observation, a conciliation for those who did not make it to the exhibition.
Essays by curator Keiko Ueki, Klaus Klemp and others are also included in ‘Less and More’. Each serves as an individual analysis of Ram’s work, from various perspective — design, life, career among others. From early 20th Century German design style to the serendipity between Dieter Rams and Braun, the publication records rare photos and sketches. There is also comparison between the design of Rams and Yanagi Sōetsu (the founder of the Mingei folk art movement), and how Braun products (under Ram’s design reign) impact on the design industry.
‘Less and More’ is relocating to Design Museum (London, UK) next, showing from 18th November 2009 to 7th March 2010.
Text: BEBOP | Translation: dilettante | Photo: Kimio Ng | Update: 16 Oct 2009
《LESS AND MORE》
28 Shad Thames, London SE1 2YD.