‘HOLYGRACE & HOLYGRAPIE’ UNDERCOVER PERFUME
WITH LAUNCH PARTY — GRACE OF INDUSTRY AND LUSTER OF ASHES
Under the vision of Jun Takahashi, fashion label Undercover is stepping forward ─ based on the relationship between secret being Grace and her off-spring Grapie, its perfume debuts (a collaboration with Comme des Garçons) are namely ‘Holygrace’ and ‘Holygrapie’. The former is crafted with bergamot, ginger and pepper ─ elegant with an edge, it symbolizes the complex role of a mother; the latter mimics the scent of a baby, filled with fond memories of childhood.
As a celebration for the perfume series, Undercover hosted elaborate parties in Paris and Tokyo before landing in Hong Kong. Organized by SILLY THING, the party unfolded on 5th June 2010 featured a special session with Jun Takahashi hand-sewing Grace puppet (live music and visuals spun by DJ Kan Takagi, DJ Fran-Key and VJ Tetsuya Nagato). With eight hundred audience as witnesses of the ‘new born’, it is now showcased in Undercover Hong Kong store.
Jun Takahashi has created limited editions of Holygrace and Holygrapie for Undercover Hong Kong store ─ embellished with wool and sparkles, enhancing the aura of Grace and Grapie. Six styles of one-offs are now available at Undercover Hong Kong Store.
Text: Vincent Lau | Translation: dilettante
Photo: Anthony Chan (Product & Party), Kimio Ng (Party)
Update: 11 Jun 2010
HK$850 / HK$4,850 (Limited Edition)
UNDERCOVER HONG KONG
Unit 11, G/F, Block B, Ming Pao Industrial Building, Chai Wan, Hong Kong.
+852 2881 8002
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