Awfully Chocolate was founded in Singapore twelve years ago. Its first Hong Kong shop was opened in Causeway Bay in 2008, and the forth opened this summer. Each Awfully Chocolate shop is decorated with the local area style in mind – the Hysan shop (cinema lounge design) was a tribute to Lee Theatre; the Caine shop was inspired by prison; the Tsim Sha Tsui shop took on K11 Art Mall’s theme ‘Nature & Art’; the latest Langham Place shop is decorated with Chinese style, a nostalgia of the old Mongkok. To celebrate the special occasion of anniversary month this October, a series of celebration event will take place. A tagging competition is already unfolded on Facebook. Celebration pack will also be distributed on 28th October 2010 8pm, similar to the massively successful event (Free chocolate cake giveaway) last year. The limited edition of the pack (100 units only) is not to be missed by Awfully Chocolate fans.