FEIT ‘SUPERCLEAN’
A NEW WAY OF HANDCRAFTED SHOES

‘This is not a revolution, just a new approach’. This is how Feit, the self-claim ‘shoemaker’, describes what he is doing. Feit, a shoe label from Australia, is quietly playing the role of a tradition shoe craftsman. In keeping with the charm of authenticity, the small production keeps its pricing accessible with the help of the internet.

‘Superclean’ series boasts simple shape, comfort and breathability. With its outermost layer made in the softest leather, seams are reduced to its necessary minimum in order to boost durability. Without extra lining, the shoe is slick and made with 100% natural material. Immaculately executed inside out, the shoe is complete with waxed shoelaces, with the craftsman’s name and complete date embroidered on shoe tongue. They also offer bespoke service, available on its official website as a limited edition. Forgoing agency fee and store rent, the prices are kept on a reasonable level.

The label employs Lactae Hevea (a natural rubber label from France) traditional hand modeling technique, to ensure impurities would be kept away during the drying process, providing excellent comfort and cushioning effect. The Superclean series is composed of white camel leather, as well as red, blue and brown suede.

Text: Vincent Lau | Translation: dilettante
Photo: Fung Kwok Fai
Update: 28 Oct 2010

AUD$291

FEIT
www.feitdirect.com

LACTAE HEVEA
www.lactae-hevea.com

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