JOYCE 40TH ANNIVERSARY
“A JOURNEY IN FASHION”
With the end of 2010 approaching, the finale of grand fashion event just began. Hong Kong based luxury fashion
boutique Joyce is stepping into its fortieth year. SILLY THING is invited to work on the project management and
art direction for its celebrating project, consulting and producing the entire event. The exhibition will be touring
internationally to key fashion cities － Hong Kong, Shanghai and Paris.