WHITE MOUNTAINEERING
2011 SS ‘PRIMITIVE LINE’

Dazzling colourful socks; shoes and fanny pack are embroidered with triangular pattern, a central element in this collection; knitwear is infused with ethnic pattern. The outdoor theme persists.

Founded by Yosuke Aizawa in 2006, White Mountaineering focuses on functional clothing for outdoor purposes. Known for its colourful designs mixed with hi-tech fabric, the label has quickly risen to become one of the most high profile in Japan. Its SS2011 collection, ‘Primitive Line’, takes inspiration from traditional tribal clothing. Combined with hi-tech material, it is a postmodern take on a ‘primitive mood’.

Text: iemi | Translation: dilettante
Edit: Carmen Lee
Photo: Kimio Ng
Update: 21 Feb 2011

Knit HKD$2,880, HKD$2,750
Cardigan HKD$2,880
Rib Cardigan HKD$3,780
Chalk Bag HKD$1,450
Socks HKD$380, HKD$350
Boots HKD$5,580

THINK SILLY STORE
Unit 8, 18 Ka Yip Street, Chai Wan, Hong Kong.
+852 2898 2199
1 – 8pm
Monday Off

<12>

more NEWS

MEETING WITH HARVEY MOSCOT

THE 4TH GENERATION OF MOSCOT FAMILY
People
17. May 2012

THE VINTAGE CONCEPT

ANTIQUE COLLECTION FROM EUROPE AND U.S.
Shop
16. May 2012

WHITE MOUNTAINEERING

2012 S/S DUNE ROVER
Attire
10. May 2012

UNDERCOVER 2012 S/S

RIDERS ZIP PARKA
Attire
10. May 2012

THE CHALK ROOM

AT HOSTEM LONDON
Shop
9. May 2012

I CALL YOU NANCY

A SITE-SPECIFIC INSTALLATION BY TANG KWOK HIN
Intuition
8. May 2012
2012 Silly Thing Co.Ltd. All Rights Reserved