ACRONYM®, derived from Germany, was founded by Michaela Sachenbacher and Errolson Hugh in 1994. It is known for using hi-tech material in classic items. The label has collaborated with Burton, KHS (the company that develops special function clothing for German special forces) and W.L. Gore and Associates (famed for developing Gore-Tex®). Errolson also consults for ARC’TERYX, Gore-Tex® and other hi-tech labels, which serves as a proof of his expertise. ACRONYM® launched its first collection in 2002, its Analog MD Clone jacket was selected by ‘Time’ Magazine as ‘coolest inventions of 2002’. It is now one of the most innovative clothing labels worldwide.

The SS2011 collection continues its focus on function and shape, the result is a series of versatile items suitable for all occasions — Gore-Tex® jacket, trousers in various lengths, individual sleeves, legging, pouch bag and corset with pocket. The fantastic collection is now available in THINK SILLY Store.

Text: Vincent Lau | Translation: dilettante
Edit: Carmen Lee
Photo: Kimio Ng
Update: 16 Mar 2011

THINK SILLY STORE
Unit 8, 18 Ka Yip Street, Chai Wan, Hong Kong.
+852 2898 2199
1 – 8pm (Monday Off)

ACRONYM®
acronym.de