ALDEN POP-UP CORNER
AT THINK SILLY STORE

After a year’s anticipation, the Obscura and Alden crossover leather shoe and boot style were finally launched last month. Alden, the heritage label with one hundred and twenty five years of history, is now residing at Alden Pop-Up Corner inside THINK SILLY Store.

Street view window is adorned with ‘Alden for Obscura’ light box, the hut is added with red carpet and solo sofa especially placed for customers to try on the handmade leather shoes. Each step of the process is considered, the result is a new experience of shoe purchasing. Apart from the cross over style, we also selected six other styles for this occasion – Straight Tip/ Cap Toe, Long Wing Cordovan Color 8, Calf Skin Indy Boot, Tassel Moccasin, Patent Plain Toe and Norwegian Split Toe Boot. Equipped with professional measuring tools, shoe shine, shoe tree, shoe cloth and other leather shoe care products, we provide a complete Alden service at the pop up corner.

Text: Vincent Lau | Translation: dilettante

Photo: Kimio Ng

THINK SILLY Store
Unit 8, 18 Ka Yip Street, Chai Wan, Hong Kong.

+852 2898 2199
1 – 8pm (Closed Every Monday)

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