THOM BROWNE EYEWEAR A/W 2011 WITH DITA
AN ANOMALY IN THE LICENSED EYEWEAR BUSINESS
American fashion designer Thom Browne has been gathering praises from the fashion scene in recent years. In love with the Americana style from 40s to 60s, he has succeeded in injecting new ideas to menswear, while re-inventing the men’s suit by merging unique materials with contemporary tailoring. In contrast, his American counterpart, Dita, is widely known for their craftsmanship within the eyewear circle. The two have combined their finest characteristics into an eyewear collection for this Fall and the long-awaited lineup will be arriving soon to Hong Kong.
Drawing inspirations from architects, artists, industrial designers and professors from the 40s to 50s, the collection mixes modern details and manufacturing techniques to create new elements for the classic staples. Over a year in the making, the collection is made of quality materials such as titanium, 18 carat gold, platinum and the best Japanese acetate fiber. Through trial and error during the manufacturing process, they have truly expressed their will to create the perfect product. From the recent trunk show, the round metal and tortoise shell frames were the standout pieces from the presentation. Working with a streamlined aesthetic, the pieces feature cable temple ends and are complimented with genuine leather, and metal mesh side cups, altogether, showcasing Thom Browne’s unique approach in design. As a refreshing take on the realm of eyewear, each style in the collection is rounded off with the signature Thom Browne red, white and blue logo and four stripe hinge.
Text: Vincent Lau | Translation: noble pauper
Photo: Anthony Chan
THOM BROWNE NEW YORK
13 Wyndham Street, Central, Hong Kong
+852 2523 0786