Hong Kong’s high fashion retailer JOYCE has introduced a men’s grooming boutique under the JOYCE Beauty umbrella. The concept store is situated in the Landmark Men area of Central’s Landmark and will provide expert grooming solutions for its male audience. To support the modern man’s growing commitment to daily grooming routines, the space offers a sophisticated selection of top grooming services and brands such as ReVive, Omorovicza, Aesop, Creed, Functionalab, Lenor Greyl, Marvis and WAM Hair. The shop’s wooden interiors and light fixtures also add to the overall experience, creating a pleasant destination for shoppers. To help its customers to understand more about health and other related issues, services such as product testing, skin diagnosis and personal advice are available from the space.